We will not disclose information about our customers to third parties except where it is part of providing a service to you - e.g. arranging for a product to be sent to you, carrying out credit and other security checks and for the purposes of customer research and profiling where we have your express permission to do so.

Cookies are files which contain a small amount of information. Cookies are stored on the browser or hard drive of your computer or device.

How do we use cookies?
We use cookies to distinguish you from other users of our website and to provide a browsing experience that is unique to you. Cookies are used by us so that our website can remember what you have done whilst browsing, for instance, your log-in details, how far you have progressed with an order and what is in your shopping cart.

What type of cookies do we use?
Cookies can be in the form of session cookies or persistent cookies. Session cookies are deleted from your computer or device when you close your web-browser. Persistent cookies will remain stored on your computer or device until deleted or until they reach their expiry date. We use the following cookies:

Category 1: Strictly Necessary Cookies 

This type of cookie collects anonymous information on how people use the site and this data is merged with other users to enable us to improve how the site operates. For example we utilise Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

Privacy Notice

What personal information do we pass to third parties?
Your privacy is important to us and so we will never sell or disclose your personal information to a third party to use the information for any other purposes than described in this policy.

We may give relevant personal information to trusted service partners for delivering services to you. For instance, for the purposes of processing payments, delivery and other services. We make sure that your personal information is protected if any of our service partners are involved in managing this data.

We may disclose your personal information within our group of companies. We may also disclose your personal information to third parties in the event that:

- our parent company sells or buys any business or assets;
- Shaws Direct or substantially all of its assets are acquired by a third party, in which case personal data which we hold about our customers may be one of the transferred assets;
- we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of; or to protect the rights, property, or safety of Shaws Direct, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
What we do with the personal information you provide to us
We use the information you give to us in a number of different ways:

Processing orders and deliveries
To process your order we use payment systems of trusted third parties to ensure that your payment is safe. We do not collect or store any payment data.

To ensure that the products you buy from us are delivered to the correct address we share the relevant personal information you have provided. For example, your name, address for delivery and any delivery preferences you have outlined to us such as the type of delivery.

We store and process the information you provide for a period of time in case of queries or returns, and to allow you to see your order history in your account.

To carry out statistical analysis
We use technology to track users on our website. We use this information on an aggregate, anonymous basis and will not use it to identify any particular user. We use the information collected to help us generate statistics for analysis purposes and for future marketing initiatives. This information is also used by us to improve our services to our customers and site visitors.
To carry out marketing activities and optimise the customer browsing experience
We may use several methods for one-off communication and to improve customer’s browsing experience when collecting your personal data, for instance:

So that you can create an account when you shop online with us. This enables you to purchase our products online without having to fill in your personal information every time you shop online with us. If your account has been inactive for a long period of time, we reserve our right to deactivate your account;

To contact you for feedback about the experience you had whilst shopping with Shaws Direct so that we can find out about what we are doing well and what we can improve on;

To contact you by email if you left the checkout process without completing, this will only be a reminder and you have not been added to any mailing list unless you opted-in to receive our newsletters.

To respond to any experiences you had when shopping with us. For instance, you may have asked us questions on our social networking sites and we may reply to you;

To send you email newsletters, if you opted-in to receive these. You can unsubscribe from these at any point by clicking the unsubscribe link in the email footer.

To improve our website and to ensure that the content is secure, presented in the best manner for you and your computer or mobile device.

Protecting your security 
We may use personal information provided by you in order to conduct appropriate anti-fraud checks. Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. This is done only to confirm your identity - a credit check is not performed and your credit rating is unaffected.

Where is your personal information stored?
We keep the personal information we collect about you in secure environments. Your personal information is protected from unauthorised access, disclosure, use, alteration or destruction by any organisation or individuals. Some countries outside of the European Economic Area have laws and policies which do not guarantee the same protections as within the European Economic Area. Where your personal information is transferred outside of the European Economic Area we make sure that your personal information is protected in the same way as if it were here and we take all reasonably necessary steps to ensure that the data is kept private and held securely.

Our website may contain links to and from third party websites. These websites have their own privacy policies. If you follow a link to any of these websites, please make sure that you read their privacy policies before you submit any information to these websites. We do not accept any responsibility or liability for their policies.